SEO

Increase your ranking

In today’s digital age, Google stands as the primary resource for individuals seeking products or services online. With a vast majority of the population constantly connected through various devices like mobiles, tablets, computers, and smart TVs, online presence is paramount.

We have developed and tested impeccable Google marketing strategies, commonly known as ‘Search Engine Optimization’ or ‘SEO.’ These strategies aim to enhance your business’s visibility on Google. Our goal is to ensure your business is discovered by your target audience precisely when they search for your business type, products, or services online.

What's included?
Website SEO

WHAT’S INCLUDED IN OUR SEO WORK

OUR SEO CAMPAIGNS

Organic SEO

The process of achieving a position in the natural search results of search engines. Widely acknowledged as one of the strategies boasting one of the highest proven returns.

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Organic SEO

When determining which websites come out on top, Google considers over 200 different factors. Technical SEO examines the foundations upon which your site is built, which can sometimes be the deciding factor in your ranking ability. The good news is that there are a number of tweaks that can be made to boost your rankings and increase traffic. With the latest search engine algorithms in mind, our on-site SEO audit analyzes your site in-depth, identifying and addressing a variety of issues but for the most part, on-site SEO is about ensuring that your website is user-friendly.

We will enhance your SEO and ranking by improving the user experience on your site, which can ultimately result in more sales and leads. We consider factors that satisfy both search engines and real people, ensuring your website is a success.

Website skeleton

A key strategy to encourage users to explore your website is by ensuring that the skeletal framework is user-friendly. That's why we focus on designing your interface to facilitate easy navigation.

Internal Links

Internal links can enhance both your rankings and website experience. Involving links on both high and low-performing pages helps distribute ranking throughout the site. Additionally, directing users to relevant pages for their searches can increase the time spent on the site and decrease drop rates.

Meta tagging

It's vital not to overlook your meta description, as it's the first thing users see when your website appears in search engine results. An effective meta title significantly contributes to your page's ability to rank for target keywords. Well-written meta descriptions can also lead to higher click-through rates (CTR), thereby increasing your ranking for key terms.

If you are using images on your pages, we recommend that they have image alt tags to optimize your content. Not only does Google appreciate the additional accessibility, but a well-optimised alt tag will also give your image a chance to be viewable in image search for relevant keywords.

Keywords

It's wise to conduct thorough keyword research to ensure that your website is targeting beneficial keywords that are not overly competitive for your business. However, it's important to avoid 'over-optimisation' of keywords, where you excessively use keywords in your website content. Google views this as an attempt to manipulate search results.

Content

Producing content for your website needs to be keyword-optimised, relevant, and well-written to provide a great customer experience. Blogs are also an excellent way to maintain fresh content. Consistently creating high-quality content adds value to your website.

Local SEO

Local Seo is a key for websites that need to target specific areas or location. Businesses with a physical store should incorporate local SEO into their marketing strategy.

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Local SEO

Local Seo is a key for websites that need to target specific areas or location.

Businesses with a physical store should incorporate local SEO into their marketing strategy.

Local SEO enables your website to appear in search results when people are looking for a product or service in your local area. With the evolution of SEO, engaging in Local SEO ensures that a simple search term like 'cafe' will yield listings and organic results for cafes in your vicinity. This highlights the importance for local businesses to stay competitive and maintain visibility.

Paid SEO

We specialise in running effective Google Ads campaigns, offering services that includes creation, optimisation, and ongoing management for all types of paid campaigns.

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Paid SEO

We specialise in running effective Google Ads campaigns, offering services that includes creation, optimisation, and ongoing management for all types of paid campaigns.

Seek the expertise – PPC management

When set up and managed correctly, PPC (pay-per-click) advertising can be a significant driver of new business. However, if not done correctly, it can incur costs. It is advisable to seek an expert who understands the intricacies of PPC and how to optimise the campaigns you create.

We can help – PPC and Google ads

Google ads are potentially the most common form of ppc advertising and effective which show in a large return on investment.

We can assist with various aspects, including initial account setup, strategy overhauls, updating existing campaigns, and providing detailed reporting, competitor analysis, and keyword research. Our monthly package also includes full integration across your Google accounts.

Approach

Account assessment
Keyword review
Competitor analysis
objective setting
Landing page optimisation

Optimisation

Framework
Testing
Ad boosting
Ad management
Site links
Keywords

Reporting

Regular reports
Revaluation google analytics
Tracking conversions and clicks

Social Media

Paid social media ads can cover set up and management for platforms such as Facebook, Instagram, twitter ads and LinkedIn.

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Social Media

Paid social media ads can cover set up and management for platforms such as Facebook, Instagram, twitter ads and LinkedIn

Social media is a vital marketing tool for businesses and brands. By targeting social platforms to reach your customers where they spend their time socially, you will find them in a better position to engage with your brand and intern it allows you to learn from each interaction what engages and brought them to your brand whist also boosting your SEO strength. But the first step in getting the customers engaged.

We can help – Improving your social media

Where you best belong

With every new customer, we review and evaluate which channels best fit your brand and business and that don't.

Goal Setting

We will discuss with you your aims and goals to determine the personalised strategy that best supports you and meets your needs.

Making great content

We collaborate with talented copywriters to create fresh, relevant, and engaging content that is perfect for sharing on your social media platforms.

Building your community

We strategically promote your content to the target audience that will most effectively engage with your brand.

Consistency

We ensure consistency in your brand and theme across all platforms, maintaining uniform brand messages and tone.

Seo Content

At Hotgrafix, we ensure that the groundwork is in place and collaborate with excellent copywriters to provide comprehensive support.

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SEO Content

The world of SEO is constantly changing, but one thing that remains of utmost importance is content.

It's evident that a great website is a collective of keyword optimization, excellten visuals, videography, and a solid website framework. At Hotgrafix, we ensure that the groundwork is in place and collaborate with excellent copywriters to provide comprehensive support.

Blog it

Google emphasizes the value of regularly updated engaging content. A blog can help attract traffic and new customers, enhancing your site's social signals and thereby boosting its authority from an SEO perspective. We have the resources to help support in writing, editing, and producing you a fun and engaging blog posts.

WHAT TO EXPECT?

OUR PROCESS

Keyword Review

We will identify a carefully selected list of keywords that are most effective for ranking the website.  

  • We will create a keyword list by considering client preferences and the internal target audience.
  • We will expand the list by conducting relevant competitor research and using advanced keyword tools
  • Refining the keywords involves analysing metrics such as monthly search volume, relevance, and the average difficulty to rank or competition in search results.
  • Combing keywords that are of a similar nature to create the final shortlisted words.

SEO Diagnosis

To understand potential issues that may reduce the site’s performance, we will conduct a Indepth diagnosis of the website. Based on the findings, we will then create an SEO strategy to address and overcome these factors.

SEO Optimisation

After creating the keywords, the next step is to determine the appropriate landing pages and optimize those pages for the selected keywords. 

Ongoing SEO

We will provide ongoing monitoring and optimisation of the keywords.

Google Partners

CERTIFIED

WE’RE A GOOGLE PARTNER

Our highly skilled SEO team has successfully completed Google certification exams, ensuring they are well-versed in the latest SEO techniques and possess up-to-date knowledge of Google products.

Interested in discussing a project with us?

We are always delighted to discuss potential projects with you and offer a free proposal. Simply fill out the form below or give us a call.

Berkeley Group

Berkeley Group

Trinity Finance

Trinity Finance

Creative FX

Creative FX

Cannon Steels

Cannon Steels

Web-design-company-London

Web-design-company-London

Battersea Reach

Battersea Reach

Samuel Oliver

Samuel Oliver

Shutter Studio

Shutter Studio